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How Women Entrepreneurs Are Using AI to Work Smarter: Highlights from #WxAISocialSaturday with Aprelle Duany

  • Writer: Jenny Kay Pollock
    Jenny Kay Pollock
  • Aug 11
  • 2 min read


Smiling woman with dark hair on a gradient background. Overlay text: "WxAI Social Saturday, Hosted by: Aprelle Duany, Founder, AI Equity Ventures."

Building Freedom-First Businesses with AI

This week’s #WxAISocialSaturday was hosted by Aprelle Duany, CEO of AI Equity Ventures, a boutique consultancy helping women entrepreneurs leverage AI-driven automation to work smarter, not harder. Aprelle — a former PwC consultant — specializes in helping founders design scalable, freedom-first businesses that reclaim their time while boosting revenue.

The discussion brought together AI leaders, founders, and creatives from around the world to answer three key questions:

  1. What AI skill or tool do you want to master this year?

  2. How can AI help women break barriers?

  3. What would you do with 10 extra hours each week?

About the Host


Aprelle’s mission centers on implementation over information, urging founders to not just learn about AI but actively use it to create measurable business impact. She emphasizes focusing on outcomes, not getting attached to a single offer — testing, refining, and letting data guide the way.

“The impact and empowerment formula moving forward is implementation > information.” – Aprelle Duany

Themes from the Community


1. AI Skills on the Rise From mastering agentic AI (Jenny Kay Pollock) to building RAG and ReAct models (Kate Carter), and diving into AI-driven automation for personalized marketing (Tandeep Sangra), the community is pushing technical boundaries. Other skill goals included creative AI tools like Adobe Firefly (Laura Ofelia Romero), API automation (Ary Aranguiz), and AI video/avatar creation (N. Liberty White, Jemi Crookes).

“AI can give us back time to invest in activities that bring us joy, purpose, happiness, and connection.” – Ary Aranguiz

2. Breaking Barriers for Women in AI Members shared how AI is a great equalizer, lowering costs for entry into entrepreneurship, improving global communication for non-native English speakers, and helping women build their own tables. Others emphasized AI’s role in leveling hiring practices through initiatives like Malinda Johnson’s Conversa and in democratizing legal research via Kara Peterson’s Descrybe.ai.

“Women’s empathy and ability to understand different perspectives position us to lead the way in using AI to create meaningful change.” – Kate Carter

3. The Power of Extra Time More time meant more creativity, more exercise, deeper research, quality family time, and — in some cases — simply more rest. Joan Chepkwony shared she’d invest extra hours in expanding AI Sprouts Africa, teaching kids AI literacy through storytelling and games.

“For kids, AI is exciting when it feels like play — turning curiosity into creation.” – Joan Chepkwony

Resources & Tools Mentioned

A Global Movement in Action

From Silicon Valley to Nairobi, the #WxAISocialSaturday thread was proof that women in AI aren’t just learning tools they’re shaping the narrative, innovating across industries, and uplifting the next generation.


Aprelle left the community with a powerful challenge: focus less on clinging to a single offer and more on pursuing the result you want to see in the world.

Because in the fast-moving AI landscape, adaptability isn’t just a competitive advantage — it’s the key to building the freedom-first businesses women deserve.


💡 Join us next weekend for #WxAISocialSaturday — share your AI wins, challenges, and goals with our global community of women in tech.



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